It is more of a “truce” than an agreement. The one signed a few days ago between Real Madrid and UEFA, after months of threats and legal action, ends the clash between the European football body and the biggest and richest club.
However, this agreement is not the end of the story. It opens a new chapter in the relationship between UEFA and the big clubs, leaving open the possibility of further changes. The “weapons” remain on the table, especially after the decisions of the Court of Justice of the EU that highlighted the abuse of UEFA’s dominant position.
Florentino Pérez, the president of Real Madrid, had announced a claim for damages of 4.5 billion euros, a figure that shows the seriousness of the situation. This claim, which could have major consequences for UEFA, is one of the main reasons that forced the organization to reach an agreement.
The controversial European Super League appears to be dead in its 2021 format. However, A22 has reorganised itself, proposing a promotion and relegation tournament, shifting its focus to revenue management and improving the fan experience.
The new deal aims to resolve legal issues and improve the fan experience through technology. A22 has proposed “Unify”, a free streaming platform that will increase advertising revenue, offering a new opportunity for fans.
Over the period 2024-2027, UEFA is expected to increase its budget from €4.4 billion to over €6 billion, aiming to create innovative packages and leverage data from modern technologies. This is a clear sign that UEFA is adapting to changing market conditions.
While the deal is a step forward, it also raises important questions about the future of European football. Will there be more attempts to change the format of the competitions? Will tensions between clubs and the governing bodies of football continue?
With this agreement, fans and football experts will be following the developments closely. What is certain is that European football is at a crucial juncture and every decision will have major consequences. How will other clubs and UEFA react to this new situation? Your comments are welcome.
